Texas will increase football season ticket prices by $13 per game in response to rising operational costs and to support new scholarships totaling nearly $30 million. Athletic director Chris Del Conte highlighted the financial framework established by a $2.8 billion lawsuit settlement that allows for direct payments to athletes. The increase is aligned with the school's ambition to uphold its status as a leading athletic department. For the fiscal year 2024, Texas recorded unprecedented revenue and expenses, exceeding $300 million each for the first time in top-division public school history.
Texas reported $332 million in operating revenue and $325 million operating expenses in the 2024 fiscal year, marking a historic financial milestone for the program.
Athletic director Chris Del Conte emphasized, "We plan to get to the full limit [with scholarships] because we want to maintain Texas as the best athletic department in the country."
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