"The upstart, Saudi Arabian-backed LIV was a disrupter designed to become the dominant tour in the sport. It made bold pronouncements while poaching players from the establishment, the United States-based PGA Tour."
"Numerous LIV players wore their team uniforms in competition as a show of unity and promotion, although many brought alternatives in case Augusta National banned them."
"The primary issue ... is that I want the focus this week to be on the Masters competition, Augusta National chairman Fred Ridley said."
"The LIV party never broke out because Jon Rahm, then of the PGA Tour, won. Eight months later, Rahm signed with LIV for a reported $300-plus million."
The rivalry between the PGA Tour and LIV Golf has created significant tension in men's professional golf. LIV, backed by Saudi Arabia, aimed to disrupt the traditional tour by attracting players. The conflict raised questions about ethics and the sport's future. During the 2023 Masters, LIV players showcased their team uniforms, and discussions about their potential victory were prevalent. Augusta National's leadership prioritized the competition's focus, leading to the exclusion of LIV CEO Greg Norman from the event. Ultimately, Jon Rahm, a PGA Tour player, won the tournament, but later joined LIV for a substantial contract.
Read at ESPN.com
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