Hulk Hogan's beer brand, Real American Beer, is pursuing an acquisition of Hooters of America, which filed for bankruptcy in March. The bid includes the whole chain of restaurants. Real American Beer has organized a team experienced in restaurant management, signaling a commitment to revitalize Hooters as an iconic American brand. The bid is in competition with another proposal led by Hooters Inc. A focus will be placed on attracting younger customers and generating new revenue streams.
Hulk Hogan and Real American Beer are fully committed to protecting and revitalizing the iconic American brand Hooters.
The latest bid puts Hulk's company in direct competition with a proposal led by Hooters Inc., run by CEO Neil Kiefer.
If successful, the Real American-led bid would aim to grow the Hooters business, including through new revenue streams like merchandise.
"Cheap beer and fattening wings aren't the food or drink of the younger generation," the person said. "Hulk can solve that."
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