The article highlights the role of patience as essential for success in high-end commercial art dealing, using David Zwirner's strategic expansion and Michael Armitage's exhibition timeline as a case study. Angela Choon, a senior partner at Zwirner, discusses the rationale behind the careful planning of exhibitions, emphasizing how the timing of Armitage's inaugural solo exhibition correlates with the gallery's growth and his own artistic schedule. This strategy contrasts with other artists, showcasing the gallery's flexible and tailored approach to different talents.
The extended timeline was no accident; leadership decided to pursue New York expansion, aligning May 2025 with both Armitage's projects and the new building's opening.
Although an artist's inaugural exhibition may open from six months to several years post-announcement, the gallery supports them by including their work in group shows.
The gallery's strategy varies for each artist, highlighted by the swift solo exhibition planned for Sasha Gordon, contrasting with Armitage's longer timeline.
Patience is key for high-end commercial dealers, as seen in the careful planning surrounding Michael Armitage's first exhibition at David Zwirner.
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