"Do you guys follow @Artnotnet? The anonymous Instagram appeared online around this time last year, adopting @StyleNotCom's news ticker approach of covering the fashion industry for the art world. Basically it takes the headlines of publications that start with art ( Artnet News , , the Art Newspaper , etc.) and posts them in all caps (sans-serif font) on a kelly-ish green-ish background with succinct commentary sprinkled throughout: "MARY BOONE IS BACK, BABY." "U-HAUL ART FAIR IS CLEVER." "TUESDAY IS THE NEW WEDNESDAY." With almost 16,000 followers, the account now regularly appears in my feed and in friends' stories."
"If we take a forensic look at @artnotnet, this is a person whose enthusiasm for the art world strikes a very specific tenor: too bubbly to be a dealer, too unconcerned with attribution to be a journalist, yet thoroughly invested in industry news. But who could be so effervescent at this particular juncture in history? A cheerleader? Someone insulated by enough generational wealth to not feel the panic of the market right now? It can't be a collector. "BASEL PREP DURING THANKSGIVING SHOULD COUNT AS AN EXTREME SPORT" are the words of someone who goes to Miami to work. My best guess is that @artnotnet is actually an advisor. A woman. And probably blond."
"According to one artist friend, it's Von Rudebeck Art Advisory's Lara A. Björk, who actually fits my description to a tee. In an email, Björk told me that both she and @artnotnet had heard the rumors, "And frankly, we are both equally flattered!" The account's messaging is "spot on," she added."
Artnet News is searching for a new journalist to helm the long-running weekly gossip column Wet Paint. Guest writers are filling the column during the interregnum, and Janelle Zara is the guest writer for today. An anonymous Instagram account, @artnotnet, mimics a news-ticker style by reposting art-related headlines in all caps on a kelly-green background with pithy commentary and has gained nearly 16,000 followers. The account's tone reads bubbly and industry-savvy, prompting amateur sleuthing and speculation that the operator is likely a female, blond art advisor. One named possibility is Lara A. Björk, who responded with amused acknowledgement.
Read at Artnet News
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