"The aim is simple: to establish who is buying what, where, from whom and for how much, so we might get a glimpse into where the market might be headed. Much of the market for "blue chip" art today is built upon the tastes of Boomer and Silent Generation collectors, largely male. But analysing the tastes and behaviours of Millennial and Gen Z buyers helps auction houses, galleries and fairs to predict what the next generation of collectors will want to buy."
"Women are especially important-the report says that by the end of 2024, women controlled over a third of global wealth, a share that is rising fast. According to UBS's 2025 Gender-Lens Investment Report, an estimated $32 trillion in global spending is managed by women and 75% of discretionary spending globally is expected to be controlled by them within five years."
"Hence why the economist Clare McAndrew, the report's author, was determined that this year's sample would be evenly split between men and women in order to analyse gender differences in collecting habits, as well as covering a broad age range in order to assess how art buying might change with the next generation-74% of respondents were Millennial and Gen Z."
A mid-2025 survey of 3,100 high-net-worth individuals in ten markets measured art-buying habits, spending and preferences to indicate potential market shifts. Women are spending more on art and show greater willingness than men to buy works by unknown artists. Women controlled over a third of global wealth by the end of 2024, and an estimated $32 trillion in spending is managed by women, with 75% of discretionary spending expected to be controlled by them within five years. The sample was evenly split by gender and was weighted heavily toward Millennial and Gen Z buyers (74%), highlighting a generational change in tastes and risk appetite among collectors.
Read at The Art Newspaper - International art news and events
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