"A new independent London-based financial consultancy aimed specifically at artists has launched, seeking to empower them with the required tailored tools and solutions as they navigate the increasingly complex and volatile art economy. Founded by Victoria Helena, an artist with a background in finance, Artist Money Matters offers services ranging from basic financial literacy and business advisory for artists operating at any level, from emerging to established blue-chip studios."
"The opacity of the art market and art industry made it "not very sexy to talk about money," Helena observed; artists, on the other hand, also found money an uncomfortable topic of discussion as it made the intimate process of art making sound "materialistic" and "shallow." Psychology played a key role in approaching and negotiations related to money, she said."
Artist Money Matters is an independent London consultancy founded by Victoria Helena that provides tailored financial tools and advisory for artists across career stages. Services include financial literacy, cash-flow planning, pricing, contract advice, tax preparation guidance, grant and residency support, budgeting, financial frameworks, accounting practices, and studio sustainability. The art market's opacity and cultural discomfort around money hinder transparent financial conversations, while psychological factors affect negotiations. Market volatility and a rise in legal disputes involving artists and dealers have strained relationships and led some artists to accept poor contracts, increasing demand for practical financial guidance and protections.
#artist-financial-advisory #art-market-volatility #financial-literacy-for-artists #art-world-legal-disputes
Read at Artnet News
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