"For many Americans, watching these scenes is a holiday must so much so that major ballet companies across the United States now depend on The Nutcracker to keep them going. New York City Ballet puts on about 50 performances of The Nutcracker each year. Kathy Brown, executive director of the NYCB and the David H. Koch Theater, said, "The revenue that it brings in is about 45% of our total ticket revenue for the whole year. So it is enormously important to the business model.""
"According to Dance/USA, the service organization that advocates for and supports dance in the United States, large American dance companies (those whose annual budgets exceed $3 million) reported that their ticket revenue specifically for The Nutcracker has been zooming up. For these organizations, total ticket revenue for The Nutcracker between 2022 and 2024 rose from just over $57 million to well over $84 million. Attendance at The Nutcracker has also increased for these companies by 18%."
Ballet companies across the United States rely heavily on The Nutcracker, with New York City Ballet staging about 50 performances annually. The Nutcracker accounts for roughly 45% of NYCB’s annual ticket revenue. Large companies reported Nutcracker ticket revenue rising from just over $57 million in 2022 to more than $84 million in 2024, with attendance up 18%. Production costs have been rising sharply, including labor, utilities, costume and set refurbishment, and pointe shoes affected by tariffs. Nutcracker productions require extensive personnel, such as dozens of professional dancers, a large orchestra, substantial crew, and many child performers.
Read at www.npr.org
Unable to calculate read time
Collection
[
|
...
]