"I've always wanted to bring it back home,"
"The British sense of humour totally gets this - that sarcastic, black awareness that things can just go horribly wrong."
"Visitors will see that even the biggest brands in the world fail,"
"They'll also see how some failures later enable success - like the Apple Newton paving the way for the iPhone, or Google Glass shaping today's augmented reality wearables - and how sometimes better products l"
The internationally touring Museum of Failure will open in the UK next spring as a cultural institution devoted to innovations that did not succeed. The collection includes failed gadgets, abandoned technologies, commercial disasters and cultural misjudgements, with a focus on learning rather than ridicule. UK-born exhibits include the Titanic, the Sinclair C5, the NHS's abandoned national IT programme, Dyson's Zone headphones, Amstrad's e-mailer, The Body Shop and Brexit. Dr Samuel West established the exhibition and cites British dark humour and affection for the underdog as a natural fit. Innovation strategist Ben Strutt links the display to changing attitudes by showing how failures can later enable success, citing the Apple Newton and Google Glass as examples that informed later breakthroughs.
Read at Business Matters
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