"The most in-demand commercial theatre director in the English-speaking world, he's so ubiquitous that I saw two completely unrelated shows this year that parodied the look of his encores. Lloyd's colossal success, fondness for celebrity casting and aggressively impressionistic stage tropes have generated a cottage industry of naysayers, who endlessly write him off as 'the Emperor's new clothes', some 20 years into his career."
"And so it was that for 2025 Lloyd proved 'the haters' wrong in an incredibly Jamie Lloyd-like fashion. First up was his utterly wonderful take on Shakespeare's , which cast Tom Hiddleston's Benedick and Hayley Atwell's Beatrice as the eccentric outsiders at an endless, pink confetti-saturated dance party. Hilarious, surreal, melancholy and visually astonishing (shout out to Lloyd's designer Soutra Gilmour) it was one of the best things he's ever done and doubtless vindication for the company, who made up most of the cast."
2025 saw star-driven revivals exert more influence than new plays or musicals across London theatre. Jamie Lloyd and Ivo van Hove delivered major successes, combining celebrity casting with bold, impressionistic staging. Jamie Lloyd staged a notably inventive Shakespeare production casting Tom Hiddleston as Benedick and Hayley Atwell as Beatrice amid a pink, confetti-filled dance party, with Soutra Gilmour's striking design. Lloyd also mounted a turbocharged revival featuring Rachel Zegler that became a global talking point. Young actor Ava Pickett emerged as a sign of vitality in British playwriting. Commercial ubiquity and critical division accompanied these high-profile productions.
Read at Time Out London
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