"Think of a famous actress -- first and last names. Interchange the first and last letters of those names. That is, move the first letter of the first name to the start of the last name, and the first letter of the last name to the start of the first name. Say the result out loud, and you'll get some advice on fermenting milk. What is it?"
"Take the name of a famous person in American politics (6,6). Hidden in this name reading from left to right, but not in consecutive letters, is the name of a well-known place that's very dry, in 4 letters. Remove these letters. The remaining 8 letters in order from left to right will name another well-known, very dry place. What politician is this?"
Every answer is a well-known brand name that is also the proper name of something else. Eleven numbered clues ask for brand names that correspond to other proper names across many categories. The example shows an iced tea brand matching a U.S. state (ARIZONA). Clues request brand names that are also a planet, a U.S. president, a historical ship, a state capital, a university, a region of Massachusetts, part of Alaska and northern Canada, a classic children's book, a South Seas island, a zodiac sign, and a Chinese dynasty. A past challenge produced "Brew Dairy" from Drew Barrymore. A new challenge hides and rearranges letters in a 6,6 American politician's name to reveal two very dry places.
Read at www.npr.org
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