Soft Power
Briefly

The article explores Saudi Arabia's dramatic evolution, particularly with its embrace of tourism and culture, as evidenced by the international Islamic Arts Biennale in Jeddah. The event, located in a large terminal designed for Hajj pilgrims, symbolizes the kingdom's pivot towards hosting global gatherings and art exhibitions. The influx of visitors, including pilgrims and political dignitaries, represents a new audience for art in a historic context. Furthermore, the display of significant historical manuscripts highlights Saudi Arabia's deep cultural heritage amidst its rapid modernization efforts.
All of this was on my mind as I headed toward the second Islamic Arts Biennale, installed across several stunningly high-ceilinged, fabric-clad enclosures in the Western Hajj terminal complex abutting Jeddah's King Abdulaziz Airport.
The choice of site was both shrewd and significant: The huge, semi-outdoor terminal, which resembles a field of tall-stemmed, dust-colored umbrellas, opened in 1981 as a transfer site for religious pilgrims.
Read at Artforum
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