Social media is influencing how authors promote their books. Here's how
Briefly

The publishing industry is witnessing a shift in attitudes toward book blurbs, as some authors and publishers question their value. Sean Manning, a publisher, argues blurbs detract from the goal of producing high-quality books and no longer requires them. Similarly, author Rebecca Makkai expresses frustration with the blurbing process, citing time constraints and the experience of her work not being used. This movement suggests a potential evolution in how books are marketed and the role of author endorsements within that framework.
"I believe the insistence on blurbs has become incredibly damaging to what should be our industry's ultimate goal: producing books of the highest possible quality," Manning wrote.
"Something happened to me that happens to a lot of writers... I was asked for a blurb... it didn't go on the book. My blurb... made it on Amazon, but not on the book."
"The process takes hours, and it can be hard to avoid sounding cliché. The time I spend reading another author's book is time I am not focusing on my own writing."
Read at www.npr.org
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