"The new Hive Art Fair, which will have no booth fees, will run in Seoul from May 21 to 24 at COEX Magok. Its organizers say that it will focus on B2B collaborations, with galleries working with corporate partners and sponsors, rather than following the traditional B2C model."
"In an intriguing twist on the usual fair model, fair organizers told The Asia Pivot that galleries will have to purchase tickets for their clients. Galleries can also 'selectively purchase their booth location,' but the final decision rests with the fair."
"The debut edition will feature 50 exhibitors, from Seoul and beyond, including Esther Schipper (Berlin, Paris, Seoul), Gallery Hyundai (Seoul, New York), Canada (New York), and Tomio Koyama Gallery (Tokyo)."
The Hive Art Fair will take place in Seoul from May 21 to 24, emphasizing B2B collaborations between galleries and corporate partners. Unlike traditional art fairs, galleries will need to purchase tickets for their clients and can selectively choose booth locations, although final decisions rest with the fair organizers. The fair will support its operations through paid guided tours and partnerships with local public agencies. The inaugural edition will showcase 50 exhibitors, including notable galleries from various cities.
Read at Artnet News
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