"The frenzy of excitement over a new Pokémon shop at the Natural History Museum in London caused its website to crash during its public launch yesterday. Tickets to peruse the pop-up shop's array of clothing, posters, toys, and other pocket monster merch in person, meanwhile, have completely sold out. The Pokémon x Natural History Museum collaboration marks the 30th anniversary of the Japanese cultural phenomenon, which was created by Satoshi Tajiri in 1996 and continues to produce hugely popular collectibles."
"During the products' launch on January 26, thousands of shoppers-at one time as many as 90,000-rushed to join a queue to access the online shop. This overwhelming wave of traffic meant the queue had to be paused several times before the sale was abandoned in the early evening. A pop-up message explained that the site was experiencing "technical issues" and that the queue would need to be paused overnight."
The Pokémon x Natural History Museum pop-up generated overwhelming demand that crashed the museum website during its public launch. In-person tickets to view the pop-up's clothing, posters, toys and other merchandise sold out entirely. During the online launch on January 26, as many as 90,000 shoppers attempted to join a queue, forcing repeated pauses and ultimately the abandonment of the sale that evening. A pop-up message said the site experienced "technical issues" and paused the queue overnight while the shop reassured customers they would not lose their place. The collaboration marks the franchise's 30th anniversary and draws on nature-inspired design, with Ken Sugimori citing zoos and aquariums as inspirations and the creatures' evolutionary adaptation theme aligning with museum displays.
Read at Artnet News
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