"Noemi developed her approach through ongoing dialogue with the artist and her team, as the work itself continued to shift throughout production."
"The performance was structured around five sculptural platforms paired with five newly conceived videos, each mapping a different stage of life from childhood through loss."
"The exhibition guide, conceived as a literary artefact rather than a conventional visitor tool, became a central expression of this approach."
"Pradasphere II marked Prada's first major exhibition in a decade, tracing 110 years of the house's history through more than 400 artefacts."
Noemi Iten builds conceptual frameworks at the intersection of luxury, fashion, and art. She recently led strategy for two major projects: 30 Blizzards for Miu Miu at Art Basel Paris 2025 and Pradasphere II for Prada. In 30 Blizzards, she collaborated with various artists to create a performance that explored life stages through sculptural platforms and videos. The exhibition guide served as a literary artefact, connecting the artist's vision to the audience. Pradasphere II showcased 110 years of Prada's history through over 400 artefacts, presented in a museum designed by Jean Nouvel.
Read at KALTBLUT Magazine
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