Lego has launched a new building kit that channels the vibrant energy of the 1980s street art through Keith Haring's iconic dancing figures. With 1,773 pieces, this customizable kit emphasizes group creativity and aims to attract adult enthusiasts. Scheduled for release on May 15, the $119.99 kit reflects Lego's initiative to diversify its offerings by incorporating contemporary artists into its catalog, alongside famous masterpieces. Haringâs legacy as a street artist is also acknowledged, marking a shift from gallery-exclusive art to public accessibility and commercial products.
The Dancing Figures kit, featuring Haring's iconic pop art style, is Lego's unique tribute to contemporary artistic expression, blending play with nostalgia.
Since Haring's death in 1990, his art has been represented in various merchandise, highlighting the transition from street art to mainstream commercial success.
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