"Partnering with W Magazine and The Cultivist, Capital One brought a star-studded group of partygoers into the glamorous world of The Mirage Factory, a new installation by artist and filmmaker Alex Prager. To build The Mirage Factory, Prager tapped into her cinematic roots, choosing the historic Beach Theater on Lincoln Road as its home. The installation recreated a miniature version of Hollywood landmarks, and partygoers navigated their way through a life-sized artificial orange grove, which included a juice cart."
"Keeping with the Hollywood theme, all proceeds from the gift shop go to Heal the Bay, a nonprofit that keeps Greater Los Angeles's waters clean. Just when night seemed to be over, Ellie Goulding surprised everyone with a performance of some of her most memorable hits, including "Burn," "Love Me Like You Do," and "Still Falling for You." Draped in an Old Hollywood-esque Anna October satin slip dress, the singer dazzled guests with an intimate, shimmering performance."
Capital One hosted a glamorous Art Basel event inside Alex Prager's The Mirage Factory at the historic Beach Theater on Lincoln Road. The installation recreated miniature Hollywood landmarks and led guests through a life-sized artificial orange grove with a juice cart and a City of Stars boulevard featuring the El Capitan Theater and the Hollywood Hotel. Attendees enjoyed a martini bar and purchased Prager-designed sweatshirts and T-shirts; all gift shop proceeds benefit Heal the Bay. Ellie Goulding delivered a surprise intimate performance of hits including "Burn," "Love Me Like You Do," and "Still Falling for You." Capital One cardholders receive exclusive access, with additional perks for Venture X and Venture X Business holders.
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