"The artist has been creating neon signs like that since the 1990s. Now, you could spot them in the likes of Lambeth, Croydon, Walthamstow and Tower Hamlets - sort of. Over the next two weeks her neon quotes will be popping up on billboards in 22 different locations across 11 different boroughs. Essentially, it's a a very good-looking advertising campaign that gives Londoners a small taste of what to expect from the Tate exhibition."
"Look out for poetic declarations like I Whisper to My Past do I Have Another Choice, I Can Feel You Everywhere and More Love, which will be on display across the capital until March 6. You'll be able to see the neons in real life at Tracey Emin: A Second Life, which opens at the Tate Modern on February 27."
Tracey Emin's signature neon texts will appear on billboards in 22 locations across 11 London boroughs as a promotional lead-up to a major Tate Modern retrospective opening February 27. The neon works, known for confessional, poetic messages, have been produced by the artist since the 1990s and include a famous pink 'I Want My Time With You' at St Pancras. Installations will be visible in areas such as Lambeth, Croydon, Walthamstow and Tower Hamlets until March 6. The billboard campaign showcases phrases like 'I Whisper to My Past do I Have Another Choice', 'I Can Feel You Everywhere' and 'More Love'.
Read at Time Out London
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