"Created in collaboration between brand writer and 26 member Nick Carson and leading design consultancies SEA and NB Studio, the piece is packed with clever details that nod to the city surroundings. The distorted design of the mirror references Millennium Bridge's nickname, 'the wobbly bridge', while the poem's winding composition creates a river-like gutter down the centre, mimicking the flow of the Thames. 'Conversion' takes on multiple meanings, from religious to architectural conversion, and the broader transformation of the Bankside area into a cultural hub."
"Conversion will be auctioned online on October 16th to raise funds for University College London Hospitals (UCLH), supporting a specialist clinical nurse at UCLH's Cotton Rooms for skin cancer patients. Online bids can be placed now at the 26 Bridges auction site, with a final live-streamed auction on 16 October. Find out more about the project and the other 26 Bridges artworks on the Bloomsbury Festival website."
Conversion is a two-metre-high distorting mirror artwork that uses Millennium Bridge as a symbolic link between St Paul's Cathedral and Tate Modern. The piece was created for the 26 Bridges initiative for Bloomsbury Festival 2025 in collaboration with brand writer and 26 member Nick Carson and design consultancies SEA and NB Studio. The mirror's warped surface references the bridge's nickname, 'the wobbly bridge', while the poem's winding layout forms a river-like gutter evoking the Thames. Conversion embodies multiple meanings—religious, architectural, and the Bankside area's cultural transformation. The work will be auctioned online on 16 October to raise funds for UCLH Cotton Rooms skin cancer care.
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