"Remember brat summer? That was, of course, in 2024, the year when Charli xcx's Brat album catapulted her into the mainstream. Now she's turned that moment into the movie The Moment, directed by Aidan Zamiri, who directed the music videos for Charli's songs "360" and "Guess." It's a hyperpop supermeta faux documentary starring Charli as a version of herself in the album's aftermath. She's feeling intense pressure to capitalize upon her newfound mainstream success, and reluctantly goes along with her record label's shrewd business plans."
"The movie's central question: Can Charli keep the brat momentum going? And, more crucially: Does she even want to? Your mileage may vary, but I'd argue The Moment works on multiple levels: As a self-referential, semiserious commentary on Charli xcx's fraught (and well-documented) relationship to fame; as a damning critique of the polished artist-approved concert documentary industrial complex; and as a messy, yet interesting observation of the pitfalls of capitalism."
The Moment expands widely Friday. Charli XCX stars as a version of herself in a hyperpop, supermeta faux documentary directed by Aidan Zamiri. The film dramatizes the aftermath of Charli's Brat-era mainstream breakthrough and shows her feeling strong pressure to capitalize on newfound success while following her label's shrewd plans. Alexander Skarsgård plays Johannes, a concert filmmaker whose comic turn undercuts the film's polished industry veneer. The film operates as a self-referential commentary on fame, a critique of the artist-approved concert documentary industrial complex, and an observation of capitalism's pitfalls. Pillion opens in limited release Friday as a BDSM rom-com centered on a dominant biker and a shy, submissive office worker.
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