A Christie's advertisement promotes the upcoming May 18 auction in New York of Constantin Brancusi’s bronze sculpture Danaïde (1913) from S.I. Newhouse’s collection. The work is estimated at potentially $100 million. Newhouse purchased the sculpture in 2002 for $18.2 million, then a record price for a sculpture. The nearly two-minute film shows Nicole Kidman entering Christie's Rockefeller Center headquarters in Louboutin stilettos, taking an elevator to a private viewing room, and observing the sculpture behind white curtains. The footage includes flickering imagery of other sculptures, a heartbeat and hollow footsteps, and the song “Golden Years.” Kidman circles the work, then ends with her being “floored” as credits roll. The campaign was created by Tobias Meyer, who advised Newhouse’s estate after his death in 2017.
"The award-winning actor appears in a new Christie's ad promoting the upcoming auction of a sculpture by Brancusi from the late media mogul S.I. Newhouse's collection. Titled Danaïde (1913), the bronze head will be offered for sale with the potentially record-setting estimate of $100 million on May 18 in New York. Newhouse bought it for $18.2 million in 2002, the highest price for a sculpture at the time."
"The nearly two-minute film opens with the actor striding into the auction house's Rockefeller Center headquarters in a pair of Louboutin stilettos and taking the elevator to a private viewing room where Danaïde awaits on a pedestal behind a wall of white curtains. Once inside, she interacts with the work from a respectful distance. As the camera zooms in, the black-and-white footage flickers with a kaleidoscope of imagery of classical, modern and contemporary sculptures."
"You can glimpse an Alberto Giacometti chariot and a Jeff Koons. The sound of a heartbeat alternates with hollow footsteps, and eventually the David Bowie song "Golden Years" rolls in. As Kidman circles the work, she ruffles her hair, gazing intently at the work, then seductively into the camera. By the time credits roll, she is literally floored."
"The campaign was a brainchild of Tobias Meyer, a former Sotheby's star auctioneer and longtime art advisor to Newhouse, who died in 2017. Since then, Meyer has advised the billionaire's estate, brokering the about-$200 million sale of Shot Orange Marilyn (1964) by Andy Warhol to hedge fund manager Ken Griffin and the 2019 sale of Koons's Rabbit (1986) at Christie's for $91 million,"
Read at Artnet News
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