"In addition to the cable channel that created it, the VMAs also aired live on CBS (and its streaming service Paramount+) for the first time in its 41-year history. The move seeks to expand the award show's reach after last year's milestone 40th anniversary broadcast, which CBS says "delivered its biggest multi-network audience in four years and ranked as the most social VMAs in show history.""
"The show made some changes this time around, like adding two new award categories best pop artist and best country to spotlight rising talent while also honoring a slew of veteran stars, like Mariah Carey and Ricky Martin. And while the numbers aren't in yet, this year's VMAs certainly had their share of viral red carpet moments (see: Doja Cat taking a bite out of her lipstick),"
MTV's Video Music Awards aired live on CBS and Paramount+ for the first time in its 41-year history to expand reach after the 40th-anniversary broadcast. The move brought the VMAs to a broadcast network with an older primetime audience while preserving social engagement. Organizers added two new categories—best pop artist and best country—to spotlight rising talent while honoring veteran stars including Mariah Carey and Ricky Martin. The show produced viral red carpet moments, performances such as Tate McRae's dance break, and notable acceptance speeches with artists thanking therapists and gay people. Mariah Carey performed and received the Video Vanguard Award and won her first Moon Person trophy when "Type Dangerous" was crowned best R&B video.
Read at www.npr.org
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