"Our process began with a deep dive into the narrative of location. We wanted the Paris and New York murals to convey the festive atmosphere of Elsa's parties-the kind where the decor is as much a guest as the people."
"Hand-painted wallpaper has a soul. The way sunlight hits the colors and background changes it throughout the day and evening. The fact that no two rooms are ever alike makes the scenes more art than wallpaper."
"It is not simply installing wallpaper-precise trimming and placement are essential to ensure meticulous alignment of the scene throughout the rooms. Seeing the individual panels finally merge into one seamless panoramic story on-site is always the most rewarding part."
Maxwell Social features hand-painted wallpaper murals that depict significant moments from Elsa Maxwell's life, created by Gracie Wallpaper. Each mural took 60 to 120 hours to paint, using casein paints on a gold leaf background. The creative director emphasized the importance of capturing the social atmosphere of the time, aiming to reflect the festive nature of Maxwell's parties. The installation process requires precision to ensure seamless alignment, resulting in a unique artistic experience that transforms the space into a curated memory of Manhattan's golden age.
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