"The model is flexible and responsive, matching the energy and appetite for art in a city. I have no doubt it will succeed in Seoul, where there have been queues around the block for exhibitions we've staged."
"As with No. 9, we want to connect galleries to a receptive, inbuilt audience, and to provide them with a platform to make good sales. It's both networking and commercial."
"Frieze has gravitas in Seoul,"
"Koreans are also "focused on education""
Frieze is establishing Frieze Seoul House, a permanent exhibition space in Yaksu-dong opening alongside Frieze Seoul 2025 to create a year-round presence in Seoul's art market. The venue will mirror the No. 9 Cork Street model by hosting temporary selling shows that connect visiting galleries with local audiences and facilitate sales. Programming will broaden beyond galleries to include architects, filmmakers, fashion designers, music events and a regular programme of talks and lectures. Commercial galleries will be primary tenants while the space will also be available to curators, biennials and foreign government entities for non-selling shows.
Read at The Art Newspaper - International art news and events
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