""I came to London in 2005 as a young curator. I was in my early twenties, and at the time, for me, it felt like such an incredible gathering place. It was just the one spot where you could see so much at the same time," Eva explains. "What always set Frieze apart from other art fairs was how international it already was. It had a really distinctive voice - it was playful, it was very creative, and it was very global."
""We continue having great artists and amazing projects, but the art world has grown a lot in the last 20 years - it's much bigger. There are new geographies in the art world, and I think there's also been a major, major exercise for the industry - to think about the voices that have been excluded over the past 20 years, and to try to readdress this. So today, it's more inclusive, it's more global.""
Frieze London began in 2003 and has evolved into a major international art fair. Eva Langret arrived in London in 2005 as a young curator and recalls the fair as a concentrated gathering where a wide range of work could be seen simultaneously. The fair has retained a distinctive, playful, creative, and global voice while becoming even more international. The 2025 fair runs from Wednesday 15 October to Sunday 19 October. Organizers examined the fair's original DNA to adapt its ideas for 2025. The art world has expanded with new geographies and increased efforts to include previously excluded voices. Frieze includes a main gallery section and smaller curated sections.
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