"Forum Florum unfolds across SIAM's courtyard and two historic interior rooms, with the Flower Journey installation opening the sequence. The monumental portal traces the global history of the cut flower industry, an extractive trade that scaled from 19th-century Dutch greenhouse cultivation into today's Kenyan and Colombian export agriculture."
"Beyond the portal sits Plant Pulses, an immersive installation developed with Perrier-Jouët that translates ultrasound recordings of plant activity, captured by AGH University researchers Bartłomiej Chojnacki and Klara Chojnacka, into a multisensory environment."
"Rusak's decision to mount his new body of work here, rather than in a Brera gallery or a Tortona warehouse, reframes the exhibition as a pedagogical platform. The Latin title, which translates roughly to 'flower market,' doubles as an invitation to gather and exchange ideas."
Forum Florum: Herbarium of the Present, staged at the Società d'Incoraggiamento d'Arti e Mestieri, contrasts the fast-paced Milan Design Week by focusing on education. The exhibition features installations like the Flower Journey, which explores the history of the cut flower industry, and Plant Pulses, an immersive experience translating plant activity into sound and image. This approach reframes the exhibition as a platform for gathering and exchanging ideas, emphasizing cultural engagement over commercial interests.
Read at Design Milk
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