"Château Shatto's 2024 move to Western Avenue in Melrose Hill-an art corridor that includes David Zwirner and James Fuentes -has positioned it well for its next chapter, and rather than chasing growth at any cost, Barrett is refining its program, broadening its historical reach while sharpening its point of view."
"The gallery made a name for itself by showcasing buzzy multimedia artists like Aria Dean and Parker Ito (who's now repped by London's Rose Easton). But it has recently been incorporating 20th-century figures into its roster, like the French Mexican poet and painter Alice Rahon, midcentury Transcendentalist Agnes Pelton, and the Aboriginal artist Emily Kam Kngwarray."
"Working with material that isn't coming to market for the first time draws upon different business and relational strategies, Barrett said, mentioning a special interest in building a market for desert painters of Western Australia."
Château Shatto, opened by Olivia Barrett and Nelson Harmon in 2014, became a defining voice in Los Angeles's gallery scene during its boom period. Following years of market contraction, wildfires, and gallery closures, Barrett is rethinking the gallery's approach. The 2024 relocation to Western Avenue in Melrose Hill positions the space strategically alongside major galleries. Rather than pursuing growth at all costs, Barrett is refining the program by broadening its historical reach while maintaining a sharp point of view. The gallery is incorporating 20th-century figures like Alice Rahon, Agnes Pelton, and Emily Kam Kngwarray alongside its established contemporary artists, reflecting a broader trend among younger dealers taking on artist estates and secondary-market material as the ultra-contemporary sector cools.
#gallery-strategy #los-angeles-art-market #contemporary-and-historical-art #artist-representation #market-adaptation
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