"There will be champagne, of course, and dancing, fine Indian food served alongside the Parthenon marbles and cocktails mixed in front of the Renaissance treasures of the Waddesdon bequest. And everywhere from the lights illuminating the Greek revival architecture, to the carpet on which guests arrive, to the glamorous outfits they are requested to wear a very particular shade of pink."
"When the British Museum throws open its doors on Saturday evening for its first pink ball, it will not only be hosting an enormous and lavish party, but also inaugurating what its director, Nicholas Cullinan, has called a flagship national event that he hopes will become as important to his institution's finances as it will to the London elite's social calendar."
"As well as glitz, however, there will be brass. The event is co-chaired by Isha Ambani, a multi-hyphenate Indian businesswoman, philanthropist and arts patron, who also happens to be the daughter of Asia's richest man. Mukesh Ambani's energy and petrochemicals conglomerate, Reliance Industries, sponsored the museum's current (pink-hued) exhibition on Ancient India. Isha Ambani (left) has co-chaired the event and her father, Mukesh Ambani (right), owns the petrochemicals congolmerate Reliance Industries."
The British Museum is hosting its first pink ball, a lavish fundraising event combining art, fashion, cuisine and a strict pink dress code. Eight hundred guests have each paid £2,000 to attend, dine beside renowned artefacts, and mingle with high-profile figures from fashion, art and culture. The museum director intends the event to become a flagship national fundraiser integral to institutional finances and London's social calendar. The ball is co-chaired by Isha Ambani, features sponsorship links to Reliance Industries and includes prominent Indian and Bangladeshi business patrons, prompting criticism from campaign groups over donor associations.
Read at www.theguardian.com
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