""We started this because gallerists were in such a strange space in terms of how much (fairs) cost and how much you have to sell just to break even," Fahey says. "It allows established and mid-career galleries to show things they want to develop and get excited about to an audience. And it allows new galleries to take a chance and take risks.""
""How many times are you gonna go to London, Paris, New York or Hong Kong?" Fahey says. "I hear from collectors all the time-there's a desire for something different, something that feels more authentic and less commercial.""
The High Desert Art Fair presents an unconventional art fair model in Pioneertown, California, aiming to reduce costs for galleries and attract new audiences. With rooms priced at $3,500, the fair allows established and mid-career galleries to showcase their work without the financial burden typical of major art fairs. Co-founder Nicholas Fahey emphasizes the importance of providing a distinctive setting and fostering creativity among participants, appealing to the wanderlust of attendees seeking alternatives to traditional art fair locations.
Read at The Art Newspaper - International art news and events
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