An Art Magazine? In This Economy?

"A few nights later, my Instagram feed was flooded with pictures from the party, which was held at the Guggenheim a few days before the Met Gala and attended by a mix of buzzy actors, comedians, designers, writers, artists, and art-adjacent personalities. The party celebrated Cultured's second annual "CULT100" list, a ranking of those "actively shaping and changing our culture in real time," ranging from celebrities like Walton Goggins and Sarah Jessica Parker (both in attendance) to newly discovered artists."

"It looks kind of like Vogue - chock-full of luxury ads and full-bleed images on high-quality paper, with celebrities increasingly appearing on made-for-Instagram covers - yet it focuses mainly on the art world. Also like Vogue, the journalism isn't really the point. Cultured is more of a high-end lifestyle brand with a publishing arm, and has become known for well-curated events that manage to convene people of influence and book multiple sponsors without feeling cheesy."

Cultured magazine was founded in 2012 by editor and art collector Sarah Harrelson. The magazine initially faced dismissal as a Hamptons party rag and socialite fodder but has since rapidly expanded its influence. The publication resembles Vogue with luxury advertisements, full-bleed images on high-quality paper, and celebrity covers, while centering on the art world. Editorial journalism plays a secondary role to lifestyle branding and event programming. Cultured now functions as a high-end lifestyle brand with a publishing arm and is known for well-curated events that convene influencers, secure sponsors, and generate strong Instagram visibility, including the CULT100 list and major Guggenheim events.

Read at Intelligencer