2026 looks ominous for media, from Hollywood to journalism

"Traditional journalism outlets buffeted on all sides by misinformation, weak-kneed ownership and a hostile White House will struggle to earn back public trust even as the need for fair, accurate reporting grows. Smaller groups of wealthy businesspeople control larger swaths of the country's information ecosystem, pitting their overall corporate interests against the public's desire for accurate journalism challenging powerful institutions in society."

"And the biggest media deal of recent years is looming over everything, with ominous consequences for streaming, journalism, the film industry and consumers no matter who finally closes on a purchase. The real wild card here is the audience, which has more power than it realizes. The fall and rise of Jimmy Kimmel proved that viewers can make their preferences known in ways that preserve free expression, forcing media owners to show some backbone."

"But the public will have to get more involved in 2026, weighing in with their viewing choices and their pocketbooks to make sure the options that bring the most freedom and ethical behavior are also the most profitable. Here's a look at five complicated predictions I have for media in 2026, some of which herald significantly tough times ahead for professionals in the business and the general public."

Traditional journalism faces erosion of public trust due to misinformation, conflicted ownership and hostile government attitudes. Wealthy investors increasingly control large parts of the information ecosystem, creating conflicts between corporate interests and the public demand for investigative, accurate reporting. A major acquisition battle over Warner Bros. Discovery threatens streaming, film, journalism and consumers regardless of the buyer. Audience behavior is the key variable: viewers exert influence by choosing programs and funding platforms, as seen in reactions to Jimmy Kimmel. Public engagement with viewing choices and spending can incentivize outlets to prioritize freedom, ethics and profitability. 2026 may bring tougher conditions for media professionals and the public.

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