SOPHIE’s debut project, PRODUCT, celebrates its 10th anniversary and played a crucial role in popularizing hyperpop. The subculture began forming prior to PRODUCT through a network of independent musicians deeply invested in pop music. Influential figures like A.G. Cook and members of 100 gecs helped establish hyperpop in the music industry. With time, mainstream pop artists, such as Charli XCX and Carly Rae Jepsen, embraced the genre, marking its transition from an internet phenomenon to a notable movement within music.
SOPHIE's debut project, PRODUCT, released in 2015, significantly catalyzed hyperpop's mainstream rise, bridging the internet subculture with widely recognized pop acts.
Hyperpop, before mainstream recognition, was an unruly internet subculture driven by dedicated independent musicians with a distinct obsession for pop music.
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