"YouTube announced on Wednesday that its multi-language audio feature has officially launched after a two-year-long pilot. Now, millions of YouTubers can add dubbing to their videos in different languages, helping them reach a wider global audience. The rollout is expected to happen over the coming weeks. The feature initially launched as a pilot in 2023, available to a limited number of creators, including MrBeast, Mark Rober, and chef Jamie Oliver."
"Creators had to work with third-party dubbing services until YouTube introduced an AI-powered auto-dubbing tool that leverages Google's Gemini technology to replicate a creator's tone and emotions. Since its launch, YouTube reports that several testers have seen success with this feature. On average, those who uploaded multi-language audio tracks saw over 25% of their watch time coming from views in the video's non-primary language. Jamie Oliver's channel, for instance, tripled in views after using multi-language audio tracks."
YouTube has launched a multi-language audio feature after a two-year pilot, allowing creators to add dubbed audio tracks in different languages and expand global reach. The pilot began in 2023 with a limited group of creators, including MrBeast, Mark Rober, and Jamie Oliver. Creators previously relied on third-party dubbing services until YouTube introduced an AI-powered auto-dubbing tool using Google's Gemini technology to replicate creators' tone and emotions. Testers report results: on average, multi-language audio tracks produced over 25% of watch time from non-primary language views, and Jamie Oliver’s channel tripled in views. YouTube also tested multi-language thumbnails with localized text since June.
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