"Advertising spending on YouTube has been on the rise of late as traditional sellers like linear TV networks struggle. Total ad revenue on YouTube climbed 15% in 2024 to reach $36.1 billion. The company shares 45% of ad revenue with channel owners, so the $100 billion figure includes additional payouts for programming, though the company didn't offer a detailed breakdown."
""Twenty years ago, YouTube launched with the idea that everyone should have the opportunity to create and find a global stage," Chief Product Officer Johanna Voolich wrote in a blog post. "Since then, we've seen creators shape culture and entertainment in ways we never thought possible. And these creators, artists, studios and brands have built vibrant companies that are powering a huge creator economy.""
"As generative AI continues to shape the process of production and video creation, YouTube says it has started integrating Google DeepMind's Veo 3 Fast into YouTube Shorts. The integration will allow users to more easily create video backgrounds or clips with sound, and new capabilities powered by Veoallow users to apply motion, restyle videos, and add props to scenes."
YouTube paid out $100 billion to creators, artists and media companies over the past four years. Total ad revenue on YouTube climbed 15% in 2024 to $36.1 billion, with YouTube sharing 45% of ad revenue with channel owners and additional payouts for programming. YouTube is introducing AI-driven creator and brand features, including integration of Google DeepMind's Veo 3 Fast into Shorts, Edit with AI for turning raw footage into draft videos, and Speech to Song to convert dialogue into soundtracks. Live content remains strong, with over 30% of daily logged-in viewers watching live content in Q2.
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