"AI systems prefer structured formats or APIs to ingest and surface content more efficiently. And "markdown" has quickly become the common language used by AI systems and agents. Plus, as the volume of non-human agents visiting web pages continues to increase (one in every 31 visits to a site is from a non-human agent, per Tollbit's latest report), the inevitability of needing to cater better to these agents' requirements rises."
""Lots of the core parts of an HTML website - the footer, the CSS (styling) - are necessary to render the web page, but aren't necessary if you just want the ideas in the content," said Will Allen, vp of product for Cloudflare. And as the company says on its blog announcing its new feature: "A simple 'About Us' on a page in markdown costs roughly three tokens;"
AI systems prefer structured formats or APIs for efficient ingestion and retrieval. Markdown has become a common language for AI systems and agents, reducing token costs and isolating semantic content from layout and styling. HTML contains layout, navigation, and styling that are necessary for browsers but largely irrelevant for LLMs. One in every 31 site visits comes from a non-human agent, per Tollbit's report, increasing the need to serve agent-optimized content. Cloudflare released a Markdown for Agents feature that can automatically convert HTML into structured markdown with a single toggle, lowering token consumption and streamlining content for AI ingestion.
Read at Digiday
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