"Web publishing platform WordPress is introducing an early version of an AI development tool, which CEO Matt Mullenweg described as a "V0 or Lovable, but specifically for WordPress" - V0 and Lovable being references to popular "vibe coding" services for building software using prompt-based, AI interfaces. Mullenweg introduced the new WordPress AI tool, called Telex, at the company's WordCamp US 2025 conference in Portland last week, alongside other AI experiments."
"Available on its own domain at telex.automattic.ai, Telex today is labeled as "experimental." To use the service, you type in a prompt for what sort of content block you want to produce, which is returned as a .zip file you can install as a plugin to a WordPress site or WordPress Playground. (The latter being the platform that lets you run WordPress in a web browser on any device without a host.)"
WordPress released an experimental AI tool called Telex that generates Gutenberg blocks from natural-language prompts and produces installable .zip plugin packages. Telex is hosted at telex.automattic.ai and can create plugins for WordPress sites or the web-based WordPress Playground. The tool was demoed at WordCamp US 2025 with an example marketing animation. WordPress formed an AI team earlier in the year to guide AI product development toward company goals. Early testers reported multiple failed or partially working projects, indicating the tool needs further engineering. Telex remains a prototype with potential to simplify site-building and expand WordPress's accessibility mission.
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