"Whether it's ChatGPT, a custom GPT trained on our business, or a personalized workspace assistant, the way you ask for help is changing. It's no longer a keyword. Instead, you now have conversations. Increasingly, you are not searching in public engines. You're talking inside embedded flows and within tools, documents, apps, and interfaces you already use. This has massive implications for the future of discovery."
"To understand the shift, here is a simple example. Imagine a founder starting a new company in climate tech. They want a name. In the past, they'd open a browser, maybe search "cool climate startup names," check a few domain marketplaces, and cross-reference trademarks. Each step was fragmented. Each insight lived on a different platform. Crucially, the founder was the one driving the process. Manually typing, clicking, and stitching together tools."
Search historically served as the first step in intent-driven journeys for tasks like naming startups, researching colleges, and planning travel. The starting point is shifting from human keyword searches to AI agents and conversational interfaces embedded in tools and workflows. AI agents can combine context, domain knowledge, and procedural checks to deliver integrated outcomes—such as name suggestions, trademark checks, domain availability, logos, taglines, and social handles—in a single flow. Conversations replace fragmented, manual processes across multiple platforms. The move to agent-first interactions will reshape discovery, decision-making, and how people accomplish multi-step tasks.
Read at Inc
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