"OpenAI's latest feature for its Sora app allows users to add their pets. These character cameos don't require a full facial scan like the standard Sora videos. By betting on cute pets, OpenAI is playing to one of the internet's long-held strengths. Sam Altman wants to make your pet a star. OpenAI's latest gambit is built on the foundation of I Can Has Cheezburger?, Grumpy Cat, and just about every corgi you saw a decade ago."
"On Wednesday, OpenAI announced that it was adding character cameos to Sora, its TikTok-esque app. Users can now make their pets or objects the star of (mostly) whatever their hearts and imaginations desire. "Anything can be a character cameo," a talking owl says in OpenAI's promotional video. Sora has been a major hit for OpenAI, quickly zooming to the No. 2 spot for free apps on Apple's App Store (behind only ChatGPT)."
"That's why pivoting to pets makes a lot of sense. People nervous about doing a facial scan (which is how Sora generates videos of people) can simply offer up their cat, dog, chinchilla, parrot, or even a lamp. Instead of a facial scan, Sora's new feature can even generate an AI avatar off what's already in your camera roll. As one of my Business Insider colleagues put it, they would never share their own likeness but would happily offer up their pet's."
Sora now supports character cameos that let users feature pets or objects as AI-generated stars without a full facial scan. The feature can create avatars from existing camera-roll images and is positioned as a privacy-friendly alternative to person scans. Sora quickly rose to the No. 2 free app on Apple's App Store, and the pet focus leverages longstanding internet enthusiasm for animal content. Sora previously faced intellectual-property and likeness controversies from generated videos, prompting OpenAI to tighten third-party content restrictions and acknowledge that video raises distinct IP concerns.
Read at Business Insider
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