In 2023, AI emerged from novelty to a crucial element in film industry production. Major projects featured AI capabilities, such as 'Secret Invasion' and 'Mission: Impossible - Dead Reckoning'. Notable filmmakers like Natasha Lyonne and Darren Aronofsky are leading the charge for 'ethical' AI use in filmmaking. With Lyonne's Asteria studio and Aronofsky's Primordial Soup, artists are embracing AI to enhance creativity while maintaining ethical standards. This trend is expanding beyond Hollywood, with studios like Toei Animation exploring future AI collaborations, indicating a shift in media production norms.
AI is rapidly transitioning from a novelty to a significant player in Hollywood productions, affecting how content is created and perceived.
Major filmmakers are now collaborating with AI companies, signaling a shift in the industry towards embracing AI technology in filmmaking.
Natasha Lyonne's project 'Uncanny Valley' exemplifies the ethical integration of AI in filmmaking, promoting artist-led initiatives alongside technology.
Darren Aronofsky's company, 'Primordial Soup,' reflects the growing trend amongst filmmakers exploring AI's potential through partnerships with tech firms.
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