What AI is Really For - Christopher Butler
Briefly

"The best case scenario is that AI is just not as valuable as those who invest in it, make it, and sell it believe. This is a classic bubble scenario. We'll all take a hit when the air is let out, and given the historic concentration of the market compared to previous bubbles, the hit will really hurt. The worst case scenario is that the people with the most money at stake in AI know it's not what they say it is."
"As a designer, I've found the promise of AI to be seriously overblown. In fact, most of the AI use cases in design tend to feel like straw men to me. I've often found myself watching a video about using AI "end to end" in design only to conclude that the process would never work in real work. This is usually because the process depicted assumes total control from end to end"
AI functions as a useful technology but appears likely overhyped to the point of catastrophe. A best-case outcome would be a classic bubble where AI proves less valuable than investors, creators, and sellers expect, causing a concentrated market to suffer heavy losses. A worst-case outcome would involve actors with major financial stakes knowingly exaggerating AI, producing combined bubble and fraud motives. In design, many proposed AI use cases fail in practical workflows because demonstrations assume total, end-to-end control. Generative AI often struggles to replicate custom styles, complex text-and-image layering, and specific creative decisions, making integration into existing systems time-consuming and unreliable.
Read at Chrbutler
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