"For instance, in the Most Responsible Use of AI category, nominees include Vermillio, an AI licensing and protection platform that empowers talent, studios, labels and other IP holders to safeguard their work in the era of generative AI. Built around its proprietary TraceID technology, Vermillio gives creators control over how their content is used while enabling them to safely tap into AI's potential."
"The 102-year-old global media brand, which reaches more than 120 million people worldwide, debuted Time AI, an interactive generative AI experience, in December 2024. Developed in partnership with Scale AI, and other strategic partners such as OpenAI and ElevenLabs, Time AI allows users to ask questions, explore historical context and receive accurate, in-depth information based on verified Time articles and archives."
Organizations across media, marketing and advertising are applying AI for creative, ethical and accessible solutions. Vermillio provides an AI licensing and protection platform built on TraceID technology to give creators control over content use and combat unauthorized AI-generated material. In 2024 Vermillio removed more than 130,000 unauthorized AI-generated pieces, delisted harmful sites from search engines and launched 4C Verified, a free NIL protection service. Time launched Time AI, an interactive generative-experience developed with partners to deliver verified, in-depth responses based on archived articles with guardrails for accuracy and safety. Agencies like Critical Mass are using AI to localize campaigns and engage Gen Z across Latin America.
Read at Digiday
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