"But whether we like it or not, the genie is out of the bottle. AI is here, rewriting how we search, interact, build, design, and yes, write. The tools are evolving fast, and everyone's itching to integrate AI into their workflows, often without stopping to ask, Should we? But as content designers, this is our moment. Not to retreat. But to rise. As AI transforms how content is created and delivered, it doesn't render content design irrelevant. In fact, I think it makes it essential."
"We're Not Just Writers. We're Diagnosticians. Like Major Partagaz says in Andor, the job isn't about some surface-level mission statement. It's about identifying sickness, aka problems. Locating symptoms. Treating the underlying issues before they spiral. That's what content designers do. We treat the diseases in digital experiences: unclear journeys, inaccessible interfaces, exclusionary language, and biased systems. We don't just write the words; god no, we diagnose the problems and redesign the treatment plan."
"Bias Is the Germ. And It's Infecting AI. We've all played with the tools. Some of us were quick to jump in, and I know I was. AI can write a messy product description or summarise a dense report in seconds. But lift the hood, and it's clear: these systems are still children, learning from flawed, biased datasets that reflect dominant voices, Western values"
Content designers must act as diagnosticians, identifying underlying problems in digital experiences such as unclear journeys, inaccessible interfaces, exclusionary language, and biased systems. AI is rapidly changing how people search, interact, build, design, and write, and it introduces new symptoms that threaten to become barriers. AI is content and requires human-centered design to prevent automation from eroding empathy and accessibility. AI models are trained on flawed, biased datasets that amplify dominant voices and Western values, producing biased outputs. Active involvement by content designers is essential to diagnose biases, redesign treatment plans, and ensure AI-driven experiences remain inclusive, clear, and equitable.
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