"My takeaway is that traditional search isn't going anywhere, even for the heavy adopters of AI. The more data we gather, the more I'm convinced the "AI vs. Search" narrative is largely made-up by media and influencers seeking attention, rather than an accurate reflection of reality."
"The report looked at millions of US devices and showed that 95%+ remain regular users of traditional search engines. That's down by a negligible <1% over the past 2.5 years, even as AI tool use has nearly quintupled (from 8% to 38% over the same period), Rand added."
"That dude in your LinkedIn feed shouting about how AI will destroy Google has been conspicuously lacking in data for years. This new report will make his job even harder (though I have high confidence it won't slow him down one bit)."
Research shows more than 95% of Americans use traditional search engines monthly, with 86% categorized as heavy users. Analysis of millions of US devices finds traditional search usage declined by less than 1% over 2.5 years while AI tool adoption rose from 8% to 38% in the same period. The distribution indicates many users adopt AI tools but continue to rely on traditional search heavily. Independent datasets corroborate that AI tools have not replaced search engines and that framing the situation as "AI versus search" mischaracterizes actual user behavior.
Read at Search Engine Roundtable
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