"According to Decodo's second annual Most Scraped Websites report, the video-first platform recorded a 321 per cent surge in scraping traffic, climbing from outside the top 10 last year to claim the number one position in 2025. The findings point to a profound shift in the data economy as businesses move away from traditional, text-heavy sources toward multimodal platforms rich in video, audio and social interactions."
""Data might have been the new oil in 2006, but in 2025 it's the fuel that powers artificial intelligence," said Gabrielė Verbickaitė, Senior Product Marketing Manager at Decodo. "AI systems have an appetite for fresh, varied training data at unprecedented scale." As companies compete for an edge in AI, access to rich external data sources is fast becoming a decisive competitive advantage."
TikTok overtook Google and Amazon to become the world’s most scraped website after a 321 per cent surge in scraping traffic, claiming number one in 2025. The shift reflects growing preference for multimodal platforms rich in video, audio and social interactions, with video and social media accounting for 38 per cent of scraping activity versus 24 per cent for search engines and 22 per cent for e-commerce. Several platforms including YouTube, Coupang and ScienceDirect entered the top 10. Rising demand for diverse, high-quality datasets to train next-generation AI models is driving this change, making external data access a competitive advantage.
Read at Business Matters
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