The article explores concerns and optimisms surrounding AI's impact on content design. While many fear AI may replace jobs, the author argues that design is a complex process, not merely about producing outputs. Predictions about AI's ability to mimic design tasks overlook the nuance of human creativity and critical thinking required in the field. The piece encourages a balanced perspective, acknowledging both the limitations and potential of AI, highlighting that design involves substantial pre-production activities that AI might not replicate.
There's an assumption that design jobs consist entirely of their outputs. Projections are based on the ability of AI to produce outputs replicating the hard skills.
Design isn't just about the end product visible in the public domain, but all the work around it required to ensure it's effective. It's a process, not an output.
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