"Personalized persuasion, while often appealing, can become concerning when deep tailoring is involved, as it utilizes core psychological beliefs and identities to influence opinions."
"The use of AI for personalized persuasion on social platforms risks leading to unwelcome and harmful manipulations of beliefs and opinions, straying from benign exchanges."
In early 2025, researchers explored AI's capabilities in personalized persuasion within a Reddit community known for open debates. By accessing user histories, the AI crafted tailored arguments aimed at altering users' beliefs. This raised alarms, as the technique—referred to as deep tailoring—goes far beyond surface-level customization, tapping into individuals' core identities and psychological drivers. While personalization can enhance relevance, the potential for manipulation poses significant ethical implications, as AI might influence deeply held beliefs in ways that individuals may not find acceptable.
Read at time.com
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