"Last week, I watched OpenAI's Sam Altman announce Atlas with the kind of confidence usually reserved for iPhone launches. "Tabs were great," he said, "but we haven't seen a lot of innovation since then." Meanwhile, Perplexity had just made its Comet browser free to everyone after three months of charging $200/month for access. And The Browser Company's Dia, which launched in beta back in June, recently opened to the public with a $20 subscription tier."
"The traditional browser hasn't fundamentally changed in nearly two decades. Sure, Chrome got faster and Safari got sleeker, but the core interaction model remained the same: type a URL, click a link, open a tab, repeat. We've been living in a world where the browser is a passive window to the web. AI is changing that equation entirely. Instead of searching and clicking our way through information, we're starting to ask, delegate, and trust our tools to act on our behalf."
Sam Altman unveiled Atlas with high-profile confidence while Perplexity made its Comet browser free after charging $200/month, and The Browser Company's Dia launched publicly with a $20 subscription tier. Three AI-powered browsers present distinct product philosophies and competing visions. Traditional browsers retained the same interaction model for decades: type a URL, click a link, open a tab. AI shifts that model toward asking, delegating, and trusting tools to act. Design decisions differ: Perplexity centers AI search with a persistent sidecar assistant and greets users with its search interface instead of a default search engine.
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