Tesla's new Holiday perk is timed perfectly to make FSD a household name
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Tesla's new Holiday perk is timed perfectly to make FSD a household name
"Tesla quietly rolled out a free Full Self-Driving (Supervised) trial for roughly 1.5 million HW4 owners in North America who never bought the package, and the timing could very well be genius. As it turns out, the trial doesn't end after 30 days. Instead, it expires January 8, 2026, meaning owners get FSD (Supervised) through Christmas, New Year's Eve and well into the post-holiday travel season. This extended window positions the feature for maximum word-of-mouth exposure."
"A clever holiday gift Tesla watcher Sawyer Merritt first spotted the detail after multiple owners shared screenshots showing the trial expiring on January 8. He confirmed with affected users that none had active FSD subscriptions before the rollout. He also observed that Tesla never called the promotion a "30-day trial," as the in-car message simply reads "You're Getting FSD (Supervised) For the Holidays," which technically runs until after the new year."
"Tesla's new free trial of FSD (Supervised) V14 for the ~1.5 million HW4 Tesla owners in North America who haven't purchased FSD is actually a roughly 40 day free trial, not 30-day. That means people will be able to use FSD through Christmas, into New Year's, and a bit after. pic.twitter.com/hzdrJa8lSZ- Sawyer Merritt (@SawyerMerritt) November 30, 2025 40 days. I made sure to check that both individuals I talked to did not have FSD subscriptions active prior to receiving this free trial."
Tesla issued a free Full Self-Driving (Supervised) trial to about 1.5 million HW4 owners in North America who had not purchased FSD. The trial expires January 8, 2026, creating roughly a 40-day window rather than a standard 30-day promotion. The timing covers Christmas, New Year's Eve and the post-holiday travel period, increasing chances for demonstrations during family trips, highway drives and crowded parking scenarios. Observers confirmed recipients lacked prior FSD subscriptions and noted the in-car message reading "You're Getting FSD (Supervised) For the Holidays." The extended trial showcases FSD V14 capabilities to more users.
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