""Nobody ever changed the world on 40 hours a week," Elon Musk once said. That was back in 2018 as Tesla ramped up production of its Model 3 sedan. He and his employees pulled 100-hour work weeks to keep the company alive. Musk called this " production hell," and it requires " hardcore" execution. It's the moment when digital designs and early prototypes have to be manufactured in massive volume."
"Not many tech companies experience this agony because they mostly make software. If something breaks, they can patch a bug with an update online. With physical products, especially stuff made at huge scale, problems must be fixed immediately or they cascade through supply chains and production lines, often with disastrous and expensive results. Tesla survived and is now worth $1.3 trillion, more than almost every other car company combined."
Elon Musk characterized extreme work intensity during Tesla's Model 3 ramp, describing "production hell" and 100-hour weeks to keep the company alive. Hardware scale-up forces immediate fixes because problems cascade through supply chains and production lines, unlike software patches. Tesla developed a strong combination of software and large-scale manufacturing that few tech companies match. Company leaders warned that 2026 will be exceptionally demanding, with Cybercab production slated to begin in April targeting two million units annually to enable a Robotaxi network. Tesla also plans to start Optimus humanoid robot production toward the end of 2026, aiming for mass production.
Read at Business Insider
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